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Industry Trends

5 Landscaping Trends to Incorporate in Your Lawn Business in 2023

Posted on 05/17/23by Billie Selichnow

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As with any industry, landscaping trends evolve over time. Keeping up with the latest trends can help your lawn care business stay current and appeal to customers who are interested in the latest and greatest in landscaping. Here are five 2023 landscaping trends to consider incorporating into your lawn care business:

1. Low-maintenance landscaping

In 2023, low-maintenance landscaping is expected to be a major trend. Customers are looking for landscaping solutions that require less time and effort to maintain, and that means incorporating features like drought-resistant plants, artificial turf, and automatic irrigation systems. By offering low-maintenance landscaping solutions, you can attract busy customers who want a beautiful lawn without the hassle of constant upkeep.

Learn how Scotts is adapting to low-maintenance landscaping needs in season 3, episode 4 of our podcast.

2. Sustainable landscaping

Sustainable landscaping practices are also expected to be a trend in 2023. Customers are increasingly concerned about the environment and want to reduce their carbon footprint, and that means incorporating eco-friendly landscaping solutions like native plants, rainwater harvesting systems, and composting. By promoting sustainable landscaping practices, you can appeal to environmentally conscious customers and set yourself apart from competitors who don’t prioritize sustainability.

3. Vertical gardens

Vertical gardens, or living walls, are expected to be a popular landscaping trend in 2023 as well. These gardens allow customers to add greenery to their homes or businesses even if they don’t have much outdoor space. Vertical gardens can even be installed indoors, providing a unique eye-catching design to any space, as well as improving overall air quality. By offering vertical garden installation and maintenance services, you can appeal to customers who want to incorporate more greenery into their environments.

4. Smart landscaping technology

As technology continues to advance, smart landscaping solutions are becoming increasingly popular. Smart irrigation systems can automatically adjust watering based on weather conditions to reduce water waste. Smart lighting solutions can be incorporated to highlight key features of a landscape or improve safety and security. By offering smart landscaping technology solutions, you can appeal to customers who are interested in the latest technology trends.

5. Outdoor living spaces

Outdoor living spaces are expected to be a major landscaping trend in 2023. Customers are looking for ways to extend their living spaces outdoors, and that means incorporating features like outdoor kitchens, fire pits, and seating areas. By offering outdoor living space design and installation services, you can appeal to customers who want to create a functional and beautiful outdoor living area.

 Be sure to continually keep up with industry trends to differentiate your business and attract new customers. 

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Written By Billie Selichnow

Billie Selichnow is Lawn Buddy's Lifecycle Marketing Manager. She joined the global army of marketing enthusiasts in 2018, driven to connect with and empower entrepreneurs like yourself to grow, learn, and connect with your industry.

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